Long Arm is a local brewery and they wanted an eCommerce site based on dark themes and with some wooden/textured backgrounds. I was able to deliver exactly what they had in mind. The eCommerce platform the client wanted to use wasn't finalised at the moment. So I kept in mind that my design should be able to go with all standard eCommerce platforms. Hence I haven't changed much of the cart and payment page layouts.

I picked the background colours so that the primary colours of their 4 beer varieties can be highlighted against it. They wanted to carry the theme on all their pages. So I created the home page and used the paper tear design to separate the title and the page contents. So I was able to use it even in my account pages and blog pages. The client also wanted to see Tablet and Mobile phone views of all the pages. So I have created those too. I used a red shade for all the primary CTAs so that they will stand out in all the graphics for the backgrounds.

Tasks undertaken

Creative designing

Client

Klood Digital